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All Is Not Lost: Finding Value In Marketing Attribution Data - May 14, 2015 Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has [...]
The Perils Of Marketing Attribution - April 9, 2015 One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.
Analytics and Exponential, Unpredictable Growth - March 12, 2015 If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be [...]
Is Your CEO Out of Touch or Being Misled? - February 12, 2015 As your organization continues down the path of being data-driven, consider a survey of how wide the gap is between your CEO, senior management, and the broader employee base when it comes to the use of data and analytics in the organization.