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Change Your Business One Metric At A Time - January 14, 2016 Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. In many cases, [...]
Netflix Asked The Wrong Analytics Question - December 10, 2015 Whenever you are looking to build a new and innovative analytic process, make sure that the challenge posed to the analytics professionals assigned includes the practical constraints that must be accounted for.
All-Channel Marketing Is NOT Omni-Channel Marketing - November 12, 2015 All-channel marketing is the easy way out. It is the path of least resistance that unfortunately way too many organizations go down. All-channel marketing is simply executing the same old marketing approaches through every possible channel. It isn&rs [...]
Analyzing the Internet of Things - October 8, 2015 The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing ou [...]
Ants, Padlocks, & Cyber Security - September 10, 2015 Make sure that your organization isn’t underestimating the nature of the battle going on with cyber security. At the same time, don’t assume that any organization with a data breach is guilty of being careless and sloppy. The fact is that [...]